Payt Certified Partner Visser & Visser

Payt Certified Partner Visser & Visser has been using Payt’s software for its accounts receivable management since the end of last year. Since then, they have seen enough indications to speak of a shifting payment morale among their customer base. Visser & Visser also offers Payt’s software as an application for their own clients from that moment, including support for implementation and use. This expansion of services is a logical consequence of the growing demand for advice on automation and application use that is noticeable in accountancy.

Customer Trust

Because Visser & Visser has set up its own management with Payt, customers automatically come into contact with its use as a debtor. The feedback they give is often positive. “Our customers experience our accounts receivable management as very professional and careful. Things like iDEAL and the fact that you, as a manager, always remain in control of the communication contribute to this,” says Timo van Houdt, Payt expert and implementation specialist at Visser & Visser.

“Because customers themselves are increasingly coming to us with questions about digitization and process optimization, it takes us little effort to convince customers to start using Payt themselves. We then support the implementation and improvement of its use. Our Online Team – initially set up as support for the internal organization – continuously develops new ways to provide our customers with the best service.

This fits seamlessly into the renewed services that you as an accountant nowadays want or even have to offer. Our customers – but companies and entrepreneurs in general – are increasingly looking for solutions to improve processes and are increasingly looking to their accountant for this. The role we have is more that of an independent advisor than a commercial seller. The expansion of services with support for the implementation and use of Payt existentially affects our entire company, as it gives us a strategic advantage as an accountant.”

Shift in Payment Behavior

Like any other accounting firm, accounts receivable management is an essential part of the organization for Visser & Visser.

The use of Payt has been beneficial for Visser & Visser in two ways: on one hand, clients experience improved and professional service from their accountant that goes beyond traditional accounting advice. On the other hand, Visser & Visser as an organization benefits from better payment behavior and easier debtor management. Van Houdt: “Our administration sees the optimization of our debtor management reflected in an accelerated cash flow. It might be a bit early to speak of a causal relationship, but statistically, we do see that payment terms are generally becoming shorter.”

Smooth Transition

With the implementation of Payt, the debtor management of Visser & Visser is also more efficiently organized. There is an improved rhythm in communication towards clients. Recording communication and the status of processes increases control over getting clients to pay (eventually). The change that the use of Payt brings initially caused some resistance within the organization, but now it is completely quiet.

Culture Shift

What has partly determined the successful change at Visser & Visser is that management has focused on careful communication and attention to the necessary culture shift from the start. “We clearly communicated to customers about the reasons for starting with Payt. What will change, why, and what will they notice,” says Van Houdt.

“At the same time, we internally directed a new way of working. Previously, our account managers handled the contact regarding debtors. Our message was: we, as an organization, are going to support the use of Payt, where centralization of management is important, as well as structured communication and a focus on data. Then it’s a matter of waiting to see how it turns out, but by stating: ‘debtor management now determines the course of action’ and the ‘hands-off-my-client syndrome is going out the door,’ we were able to very quickly and successfully transform our management approach.”