Together with the creative agency NOISE, we developed our new brand campaign positioning Payt as the smart copilot for CFOs and finance teams. In the commercial, this concept is literally depicted: a CFO is on the road with an indefatigable passenger in his sidecar, constantly thinking along and working for him.
Finance is no longer just about administration. In an environment where cash flow, invoices, and customer relationships continuously demand attention, smart support becomes indispensable: technology that not only takes work off your hands but also helps to signal, prioritize, and think ahead.
With the campaign, we demonstrate how the software helps companies get invoices paid faster, maintain control over cash flow, and free up time for what truly matters. The sidecar serves as a visual metaphor for Payt: always by your side, always active, without taking over the steering.
A metaphor is ideal for telling a complex story simply. Or to convey a clear feeling when you have a lot to say, says Marq Strooy (Creative Director at NOISE). In this case, it worked perfectly for Payt. Additionally, it gave us the opportunity to come up with an unconventional image. Slightly absurdist even. And that’s great, it makes you stand out.
With this campaign, we emphasize our role as a smart partner for finance teams that want to move forward: less manual work, more control, and smart AI support that helps make the right choices faster.
No one performs smarter, faster, better. Payt: your financial copilot to get invoices paid faster. Day and night.
