Why working at Payt feels more like a passion than a job – Sanne de Vries, Marketer

“I actually don’t care what I’m going to do, I just want to work at Payt,” I said 3 years ago during my job interview with Sander that was mainly about ambition, discipline, and growth. And I still feel exactly the same way. Payt doesn’t feel like work to me, but like something that makes me very happy and that I want to commit to 100%.

I first heard about Payt through my uncle, Willem. He does sales for Payt and always spoke highly of it. A company with intelligent and enthusiastic people, an innovative product, and a pleasant company culture. Where you take responsibility for your own work and are given a lot of freedom in making choices, as long as you can justify them well. Willem thought I would fit in well there. I was also very enthusiastic about it, but I had to finish my studies first.

After my studies, I wasn’t quite sure which direction I wanted to go. What would I want to do every day? And at what kind of company would I want to do that? Difficult… What I did know very well was that I was ambitious and could eventually learn anything. I remembered the conversations I had with Willem about Payt and decided to apply for a vacancy that was open at that time. It turned out to be a marketing position. The fun part about this role was that it was truly a new internal position within the company, as marketing was outsourced to an external company at that time. So, building something that wasn’t really there yet. Challenge accepted! I just wanted to work at Payt, the rest I could learn!

My colleague Niels and I were trusted to build up the marketing within Payt together with Sander. How were we going to do that? I still had to figure that out, but my ambition and growth mindset came in handy then. A marketing strategy, a new website, branding, ATL, TTL, and BTL marketing, online marketing, the measurability of campaigns, content marketing, events, partner marketing, graphic design… marketing is everything and it all came by. I learned an incredible amount and grew quickly.

Now, 3 years later, we actually have a marketing team: Niels, Aida, and I. In a natural way, each of us has taken ownership of different aspects within marketing, and we work with the entire company to further grow Payt. It gives me an incredible amount of energy; collaborating with great colleagues, elevating marketing to a higher level, and having a clear common goal for Payt. I often hear from people around me: “When you talk about Payt, there’s a sparkle in your eyes.” That’s exactly how it feels, it’s simply my company.